February 28, 2019
It’s not that growing your business by 10x is easy. Doubling your business is harder than multipling it by 10 times. When you’re trying to double your business, you’re making progress in small increments based on doing more of what you’ve already been doing. You’re using your current operational capabilities and resources, but just trying harder, which places a greater and greater strain on you and your team.
Going for 10x growth, on the other hand, would take extraordinary levels of creativity and innovation. It would mean making massive steps forward in your efficiency, resourcefulness and value creation.